AI & AUTOMATION IN PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of ecommerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more reputable data

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con